Utilising Social media for a wider coverage.
The CCP now utilise social media platforms such as Facebook, Twitter, Instagram & LinkedIn. This is to specifically target local stakeholders in order to get important and necessary information across.
This is in a form of paid adverts that work on geographical areas that we can define on these social platforms and therefore expanding the age demographic that actively take part in these consultations. These adverts contain basic information but more importantly direct large volumes of traffic onto a consultation website.
We have seen increases of up to 800% in website traffic by utilising these platforms.